Transformation is the flagship financial services event from Verve. It's a one-day conference in the London that brings together big ideas, practical insight and real connection, and it's designed for people who want to do more than keep up with change.
For five years, the event was known as Evolution. In 2025, Verve's CEO and founder Cathi Harrison made the case that evolution is too slow and too passive, and that real change takes intention. So Evolution became Transformation, with a live rebrand mid-event.
Today, Transformation is where the industry comes together to explore the changes happening in society, in financial services and in each of us - all set in a modern, relaxed and genuinely inclusive space. It's more than just conference, it's a day that reminds you what's possible and sends you back to your firm ready to make change happen.
Transformation is for financial services professionals who want to stay ahead of what's next, particularly those working in and around financial advice firms. You'll find yourself in a room with:
Financial advisers and planners looking for practical CPD and fresh thinking on the issues shaping their clients and businesses.
Advice firm owners and leaders navigating regulation, growth, technology and the future direction of their firm.
Paraplanners and support teams exploring how AI and new ways of working are changing their roles.
Industry partners and providers who want to connect with advice professionals in a warm, open setting.
Our annual conference and awards takes place every September in London. Transformation 2027 is being held on Tuesday 7th September from 12:00 - 20:00 at 133 Houndsditch.
133 Houndsditch is a stylish, contemporary venue in the heart of the City of London. Its sophisticated design makes it an ideal setting for networking and collaboration.
The venue is a short walk from Liverpool Street Station (Central, Circle, Elizabeth, Metropolitan and Hammersmith & City lines). It's also close to Aldgate Station and Bank Station. Aldgate Bus Station is around five minutes away on foot, and Minories car park is about a ten-minute walk.
Transformation runs from late morning into the evening, with a carefully paced mix of content, connection and celebration:
Keynote speakers: Keynotes take to the stage to share fresh perspectives on regulation, society, resilience and leadership.
Hotshots: Short, snappy sessions from the Verve team covering a range of hot topics for advice firms.
Partner sessions: Leading industry partners share data, insight and practical ideas you can take straight back to your firm.
Breakout panels and workshops: Tailor your afternoon by picking from expert panels and interactive workshops.
Exhibition zone: Plenty of time to network, meet exhibitors in the partner zone and catch the live podcast.
Drinks reception and the Verve Awards: The day ends with a drinks reception and an evening awards ceremony.
